PRYPCO Blocks campaign reaches 6.3 million views since October launch
Fractional property platform's marketing content draws creator participation across Gulf digital channels.
PRYPCO Blocks launched a marketing campaign on October 1 that has generated 6.3 million views for its hero video, according to a company statement. The campaign introduces fractional property ownership in Dubai through creator-led content, with investment starting at AED 500 per share.
Creator participation extends campaign reach#
Creators including Rashed Al Falasi, Ebrahim Almreasy, Dima and Chaza have produced their own content based on the campaign concept. Each creator filmed interpretations of the fractional ownership model, extending the campaign's distribution beyond the original video. The platform allows investors to purchase fractions of Dubai property assets, with the minimum investment set at AED 500. PRYPCO Blocks operates as a fractional ownership platform where multiple investors hold shares in individual properties.
Campaign addresses fractional ownership explanation#
Essa Ibrahim, Co-founder and President of PRYPCO, stated the campaign responded to questions about fractional ownership. "People kept asking us, 'What is fractional ownership?' That question is exactly why we created 'Habba Habba'," Ibrahim said in the company statement. The campaign uses the term Habba to describe fractional property shares. The hero film features a sushi chef, a finance professor and other characters in a comedic format explaining the ownership structure.
Platform structure and investment terms#
PRYPCO Blocks offers fractional shares in Dubai properties with a minimum entry point of AED 500. The platform divides property assets into smaller units that multiple investors can purchase. Each share represents a fraction of the underlying property, with investors holding proportional ownership. The company has not disclosed the number of properties currently available on the platform or the total value of assets under management.
Digital distribution and audio content#
The campaign distributed content across digital channels, with the hero video accumulating views since the October 1 launch date. Creators produced additional content using their own channels and audiences. The campaign includes an audio component that creators can incorporate into their own productions, though specific distribution figures for creator-generated content were not disclosed in the company statement.
Sources1 source across 1 domain
- gulfnews.comGulf News6.3 million views since October 1 launch, AED 500 minimum investment, creator names, Essa Ibrahim quote and title
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