DestinationsAnalysis
UAE launches Visit UAE identity and Grand Tour multi-emirate platform
Ministry of Economy and Tourism announces unified national tourism brand alongside itineraries of up to 14 days across all seven emirates.
The UAE Ministry of Economy and Tourism announced Visit UAE, the country's first unified tourism identity at federal level, and the UAE Grand Tour platform, which offers itineraries of up to 14 days covering all seven emirates. The Ministry made the announcement at Arabian Travel Market 2026, held at Dubai World Trade Centre from September 14 to 17, 2026. H.E. Abdulla bin Touq Al Marri, Minister of Economy and Tourism, attended the announcement.
Visit UAE covers seven emirates under federal identity#
Visit UAE brings the national tourism offering under one federal identity, covering Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah. The launch addresses one of the core pillars of the UAE Tourism Strategy 2031, which identifies strengthening the unified national tourism identity as a priority alongside developing specialized tourism products, building sector capabilities and increasing tourism investment, according to Economy Middle East.
Grand Tour platform offers itineraries across emirates#
The UAE Grand Tour platform was developed in collaboration with Rocket International. The platform offers journeys of up to 14 days, with routes that span all seven emirates and cover more than one emirate per itinerary. Tour operators and travel agents can use dedicated tools to build integrated itineraries for international markets and offer direct booking options to travelers, while travelers can search for and book programs through tourism-sector partners. The platform presents themed journeys spanning culture, adventure, family travel, wellness, beaches and eco-tourism, with current itineraries ranging from eight to 12 days.
Private operators and emirate authorities contributed to platform#
Rocket International developed the UAE Grand Tour in collaboration with tourism authorities from all seven emirates and private-sector operators, including hotels, attractions and tourism-experience providers. The partners contributed recommendations for products, experiences and accommodation options featured along the routes. The itineraries address family tourism, culture, nature and adventure.
World's Coolest Winter expands to international markets#
The Ministry announced that World's Coolest Winter, the UAE's seasonal domestic tourism campaign, will expand into key international markets for the first time. The campaign has previously focused on domestic tourism within the UAE.
Sources2 sources across 2 domains
- economymiddleeast.comEconomy Middle EastVisit UAE launch, Grand Tour platform details, Ministry announcement at ATM 2026, World's Coolest Winter expansion, itinerary durations, Rocket International collaboration, UAE Tourism Strategy 2031 reference
- hoteliermiddleeast.comHotelier Middle EastIndustry context on multi-emirate cooperation at ATM
Each source above carries the claim it supports. Links open the publisher's own page; their text is not reproduced here beyond what the claim requires, and their rights remain theirs.
Arab Time is published by Arabian Media Network. Pieces are produced by the Destinations Desk with AI-assisted synthesis of the cited sources and automated verification against the network's editorial policy. Every piece carries a desk rather than a reporter. Corrections are recorded on the piece and on the corrections page.
Every announced MENA hotel, resort and destination project, with announced versus delivered tracked over time.