DestinationsData
Arabian Travel Market 2026 convenes 210 speakers in Dubai
Conference runs 14 to 17 September at Dubai World Trade Centre with government and industry participation.
Arabian Travel Market 2026 opens 14 September in Dubai#
Arabian Travel Market 2026 takes place at Dubai World Trade Centre from 14 to 17 September, bringing together more than 210 speakers across 80 sessions. The 33rd edition of the trade event convenes destinations, airlines, hotels, technology companies and investors under the theme Travel 2040: Driving New Frontiers Through Innovation and Technology. RX Global organises the event, with the Dubai Department of Economy and Tourism, Emirates, IHG Hotels & Resorts and Al Rais Travel as partners. The conference programme spans the Global Stage, Future Stage and Experience Hub. Sharjah Commerce and Tourism Development Authority will participate with more than 30 governmental and private entities at the event.
Government participation and ministerial programme#
UN Tourism Secretary-General H.E. Shaikha Al Nuwais and UAE Minister of Economy and Tourism H.E. Abdulla bin Touq Al Marri are scheduled for the opening programme. Bahrain Tourism Minister Fatima bint Jafar Al Sairafi and European Commissioner for Sustainable Transport and Tourism Apostolos Tzitzikostas are listed among participants. The ministerial debate, titled Building A Resilient Industry Through Collaboration, will examine traveller confidence, crisis communication and coordination between governments, airlines and tourism companies. The event moved to September dates following consultation with exhibitors and industry stakeholders, according to the organiser.
Technology and artificial intelligence focus#
The conference will address artificial intelligence adoption, digital transformation, smart mobility and evolving traveller expectations across the travel and hospitality sectors. Sessions will cover aviation developments, sustainability, investment, traveller behaviour and business events. Sharjah's participation will feature 360-degree immersive technology, digital screens and audio technologies in its pavilion. The Visit Sharjah Pavilion will present tourism development projects, initiatives and destinations across the emirate. RX Global stated that preparations have been shaped by ongoing engagement with exhibitors, buyers, partners and stakeholders. The organiser said ATM 2026 will provide a platform for destinations, businesses and industry stakeholders to reconnect and strengthen commercial relationships.
Exhibition scope and organiser statement#
The exhibition will welcome destinations, tourism authorities, airlines, hotels, travel technology companies and tourism suppliers. Danielle Curtis, Regional Portfolio Director for UAE at RX Global, stated that the past few months have required the industry to adapt. Curtis said the organiser has listened to customer needs and adapted where necessary to provide support and flexibility. RX Global hosted a press conference for ATM 2026 on 10 September at Crowne Plaza Dubai Marina, providing an overview of the 33rd edition. The conference will examine how the industry can maintain traveller confidence while addressing operational priorities.
Sources4 sources across 2 domains
- travelandtourworld.comTravel and Tour WorldATM 2026 dates 14-17 September, 210+ speakers, 80+ sessions, venue Dubai World Trade Centre, UN Tourism Secretary-General and UAE Minister participation
- travelandtourworld.comTravel and Tour WorldTheme Travel 2040, ministerial debate title, Bahrain and EU Commissioner participation, AI and resilience focus
- travelandtourworld.comTravel and Tour WorldSharjah participation with 30+ entities, 360-degree technology, Visit Sharjah Pavilion
- economymiddleeast.comEconomy Middle EastRX Global as organiser, strategic partners named, Danielle Curtis quotes, press conference 10 September at Crowne Plaza Dubai Marina, September date decision process
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