Abu Dhabi ranks sixth globally for branded residences with 26 projects in pipeline
Emirate's 31 branded residential projects include five completed and 26 under development, according to Global Branded Residences annual report.
Abu Dhabi has 31 branded residential projects, comprising five completed developments and 26 in the pipeline, ranking sixth globally for branded residences, according to the inaugural annual report published by Global Branded Residences. The Brand Standard report places the emirate's pipeline joint third worldwide alongside Cairo, behind Dubai and Miami.
Standalone developments dominate pipeline#
Ninety-two per cent of Abu Dhabi branded residences in the pipeline are standalone developments built without an operating hotel on site, compared with 37 per cent globally. Standalone projects account for 83 per cent of the emirate's total branded residences market including completed and future developments. In Dubai, standalone developments represent 77 per cent of the branded residential pipeline. Riyan Itani, founder of Global Branded Residences, stated that the shift towards standalone properties typically occurs as markets mature and buyers, developers and brands become more comfortable with residential projects that do not depend on an adjoining hotel. The report noted that experience with branded properties is transferable between markets in geographic proximity.
Brand participation and market structure#
Completed and upcoming Abu Dhabi projects include brands Mandarin Oriental, Four Seasons, St. Regis, W, Waldorf Astoria, Elie Saab, Jacob & Co., Henge, BRABUS and SHA. Marriott has five developments in the pipeline, the highest count among parent groups, while Accor has three projects. Mandarin Oriental and Four Seasons each have two projects at the individual brand level, and Elie Saab has two upcoming developments, the highest count among non-hotel brands. The report identified 1,972 branded residence projects across more than 100 countries globally, with 848 completed and 1,124 in the pipeline.
Regional market position and pricing#
The UAE has 260 branded residence projects including 185 in the pipeline, making it the largest market in the Middle East and North Africa. The wider MENA region has 426 branded residential projects, with 118 completed and 308 under development, according to the Global Branded Residences report. Globally, branded residences carry a price premium averaging 44 per cent over equivalent non-branded residential properties. The premium reflects brand recognition, property management, services and lifestyle offerings associated with luxury residential developments, according to the report.
Sources1 source across 1 domain
- khaleejtimes.comKhaleej TimesAbu Dhabi has 31 branded residential projects with 26 in pipeline, ranking sixth globally; 92% of pipeline projects are standalone; brand participation figures; regional market data; 44% price premium globally
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Every announced MENA hotel, resort and destination project, with announced versus delivered tracked over time.